Industry analyst firm Forrester estimates the B2B eCommerce market is expected to reach $559 billion by the end of 2013. What does this mean for you, as a B2B strategist in your organization? It means you need to re-engineer your business to incorporate eCommerce strategies into your business plan. In the latest article in The NextWomen magazine, Insite’s B2B Chief eCommerce Officer, Officer Linda Taddonio lays out a plan to help you take advantage of the business re-engineering opportunity to drive top line revenue and operate with increased efficiency. Among her advice is integrating eCommerce back-end systems that run and drive the business, and ensuring that your eCommerce content will stand out from the crowd. While eCommerce is considered by many as a business to consumer tactic, B2B buyers in today’s world have similar expectations as consumers regarding look and feel and easy to use websites – particularly ones that they can use on their mobile device.