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Insite Takes Part in Innovation Summit October 29-31 in Chicago

 

We’re excited to announce our involvement in the upcoming UnleashWD Innovation Summit to be held October 29-30 in Chicago, followed by a B2B breakfast event hosted by Insite and UnleashWD on the morning of October 31.

The Five New Rules of eCommerce

 
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Industry analyst firm Forrester estimates the B2B eCommerce market is expected to reach $559 billion by the end of 2013.  What does this mean for you, as a B2B strategist in your organization? It means you need to re-engineer your business to incorporate eCommerce strategies into your business plan.   In the latest article in The NextWomen magazine, Insite’s B2B Chief eCommerce Officer, Officer Linda Taddonio lays out a plan to help you take advantage of the business re-engineering opportunity to  drive top line revenue and operate with increased efficiency. Among her advice is integrating eCommerce back-end systems that run and drive the business, and ensuring that your eCommerce content will stand out from the crowd. While eCommerce is considered by many as a business to consumer tactic, B2B buyers in today’s world have similar expectations as consumers regarding  look and feel and  easy to use websites – particularly ones that they can use on their mobile device.

How Punch Out Drives More Revenue Now!

 
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If you are looking for a significant source of new revenue, Punch-Out may be just what you need. Many customers are now requiring suppliers to offer a Punch Out capability within their B2B online commerce channel because it streamlines the purchase process and automates the purchase order entry.

Keep your Customers! Explore B2B eCommerce Strategies

 
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The B2B eCommerce environment is always changing. It's a competitive jungle where you have to fight to keep your customers. Big players such as Amazon and Google have the ability to take your customers right out from under you. Don't let that happen!

Ecommerce Consideration: Internet Browser Performance

 
Ecommerce Consideration Internet Browser Performance

I was scanning headlines at InternetRetailer.com and came across a tidbit of information that made me stop and think about how browser use affects B2B ecommerce. Here's the initial graphic that caught my eye:

8 Quick Tips for E-Commerce Success

 
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"Lately I find that I'm short on time and need to focus on the activities that are most likely to impact the success of my ecommerce site right now."

What E-Commerce Can Learn From the WNBA Site

 
What E Commerce Can Learn From the WNBA Site

Today’s ecommerce lesson is brought to you by the WNBA website. [NOTE: This post was written last week before the Lynx swept the Western Conference Finals and secured a place in the WNBA Finals.]

E-Commerce Filtering: Only As Effective as Your Data

 
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The widespread use of ecommerce today is increasing the potential for businesses to buy and sell a variety of items that traditionally have only been available for purchase in person. A consumer example of such an item: eyeglasses. A friend of mine recently recommended that I check out an online eyeglass retailer that brings the fun and funky styles that I often consider to compliment my more traditional selections into a reasonable price range. Being practical, I rarely take a risk on an adventurous pair of glasses as I hate to tuck the money away in my drawer when I decide that I don't like the "funky" pair after all.

There Are No Mulligans in E-Commerce

 
There Are No Mulligans in E Commerce

Let me start out by saying that I am not a golfer. Truth be told, I'm much better suited for creative endeavors than athletic ones although I am incredibly envious of those with athletic skills! Anyway, long story short, I'm working a golf scramble fund raiser for a local university women's basketball team tomorrow afternoon and in talking with my friends who will be golfing the event, a golf term arose that struck me as being particularly relevant to ecommerce.

How to Create Authenticity in E-Commerce

 
How to Create Authenticity in E Commerce

We all know that authenticity matters in our day-to-day personal interactions, but did you know that authenticity also matters in ecommerce? It's true. Ensuring that your authentic company culture shines through on the web is critical to your long term ecommerce success.

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