
You absolutely must have a blog if you want to be successful in B2B ecommerce in 2012 and here’s why:
Most B2B ecommerce sites—and their respective pages and product data—are safely tucked away behind the “nofollow” walls of a secure login portal. While this is an excellent strategy for keeping sensitive information like pricing, product details and support materials on a need to know basis, it also means that Google can’t index those pages and match them to relevant Google searches. Even with public-facing pages, chances are good that you don’t update your site’s content on a daily or weekly basis.