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Once you decide that your company needs an ecommerce presence and choose an appropriate ecommerce platform, the next question is usually, "What should we sell online?" Most organizations choose one of the three following options when deciding what to sell online.
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How many times have you breezed through your online shopping only to be bogged down in the check out process? Akin to a great experience in your favorite restaurant that bottoms out when you are ready to leave and you can't get your check or find your server, a poor payment process can deminish an otherwise exceptional online shopping experience and frustrate the user as well as potentially derail the purchase.
If you feel you need to improve the product detail pages on your ecommerce site, you're not alone. 61% of ecommerce retailers cite the need to improve the information included on each product detail page of their site in a recent article on InternetRetailer.com. As one of the key ways customers get the information they need to make a purchase, the product detail page can play a key role in whether or not a cusotmer buys from you.
A recent survey of multi-channel retailers found that 65% of online retailers thought that improving ecommerce merchandising would be "very valuable" to their businesses. If upping your ecommerce merchandising game is important to your organization in 2012, you should consider the following four ways to easily improve your online merchandising skills:
Search engine optimization (SEO) is a powerful technique to drive qualified traffic to a website and increase the likelihood of a sale as a result. I often get asked, "How should I optimize my ecommerce site for success?"
Ecommerce is a force to be reckoned with in the world of retail. Being able to purchase nearly anything online has changed the way the consumer shops and bricks-and-mortar stores are feeling the pinch.
It's both a benefit and a drawback for you and your customer. There are no showrooms in ecommerce.
When I'm not writing about ecommerce, I spend a large amount of time playing with broken glass. Now before you assume I'm insane, I'm a mosaic artist. Broken glass is the name of the game for me in my spare time, but I digress.
I loathe reality TV. No, really—I hate it. There. I said it. And I must be the only one person in the northern hemisphere that feels that way because every season there is a new and more ludicrous reality TV show vying for a spot on my TV watching line up.
User-generated content plays a critical role in the promotion of products on B2C ecommerce sites and in increasing conversion rates for products with reviews and ratings. Can user-generated content be as powerful for B2B organizations within the ecommerce space?
