B2B companies from all industries are moving into ecommerce as a way to expand their business model and reach new customers. In the first session of the 2011 B2B Ecommerce Initiatives video series, The CEO's Perspective, ecommerce strategy expert Linda Taddonio explores:
- Why B2B businesses are moving into ecommerce
- How to successfully launch a B2B ecommerce initiative
- The CEO's role in ecommerce success
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