Watch 2011 B2B Ecommerce Initiatives video series, B2B2C Multi-channel Strategies, where ecommerce strategy expert Linda Taddonio explores:
- Why B2B businesses are moving into B2B2C ecommerce
- How to mitigate the risks of channel conflict
- The different models B2B companies can use when moving toward B2B2C ecommerce
To watch this on-demand video, simply complete the form on the right.